top of page

U.S. Data Privacy in 2025

Thought Leadership Landing Page Campaign

Designed a conversion-focused landing page that promoted the webinar, helped visitors understand U.S. data privacy changes, offered access to free resources, and included interactive privacy law tools.

U.S. privacy law in 2025 is complex, to address this challenge, KLDiscovery has arranged a webinar campaign. The page also featured an interactive privacy law tool, allowing users to explore privacy legislation by state and bill details.

Objective

  • Promote the U.S. Data Privacy in 2025 webinar.

  • Encourage visitors to download resources.

  • Capture visitor information through a form.

  • Position KLDiscovery as a trusted expert in privacy, compliance, and legal technology.

  • Give users a useful interactive tool to gaain interest

Target Audience

The page was designed for enterprise and legal-focused users, including:

  • Legal teams

  • Compliance leaders

  • Risk and governance teams

  • Data protection decision-makers

Core Challenge

The challenge was to balance three goals on one page:

  • Educate users about privacy law changes.

  • Convert visitors through a gated download form.

  • Engage users through an interactive privacy law tool.

Slide-1.png

The goal was to attract legal and compliance audiences, encourage resource downloads, and generate qualified leads.

User Flow & Conversion Path

The landing page user flow is designed as a clear journey, moving visitors from Awareness → Understanding → Value → Interaction → Conversion → Contact.

Flow 2.png

Components

Componenet.png

Mobile Optimization for Better Conversion

Campaign can attract leads arrive from multiple touchpoints, including mobile search. HubSpot reports that 63% of consumers prefer finding brand and product information on mobile devices,

It directly affects reach, usability, lead generation, SEO, and campaign performance.

​Style guide.jpg

Style guide & Grid

Interactive Privacy Law Navigator Tool

We designed the interactive privacy law tool to attract users, keep them engaged, and help them explore relevant privacy law insights. It also helped increase page retention and generate leads.

Flow.png

User Flow

Banner 1.png

Client

KLDISCOVERY

Industry

Enterprise Technology

Deliverables

UI, Branding, Design System

Project Type

Campaign Landing page

Tools

Figma, Adobe Illustrator, Photoshop

89%

Consume Self-Found Content

Buyers actively download and consume content they discover themselves.

Design Impact & Learnings

Legal and compliance teams need a simpler way to understand fast-changing U.S. privacy laws. This campaign was created to educate the audience, promote the webinar, drive free resource downloads, and support deeper engagement through an interactive privacy law tool.

65%

Value Webinars

Webinars and digital events remain valuable formats for B2B decision-making.

50%

Mobile Traffic

Mobile represents a major share of global web traffic, making responsive design essential.

Featured work

bottom of page