Microsoft × Dell Technologies
Content Marketing & Sales Enablement Campaign
Creating a multi-touch sales enablement toolkit designed to help partners educate prospects, nurture leads, and accelerate product adoption.
Client
Microsoft
Industry
Enterprise Technology
Deliverables
Email Series, Social Assets
Project Type
Sales Enablement Campaign
The Challenge
Microsoft and Dell Technologies wanted to increase awareness and consideration for a joint technology solution among enterprise decision-makers. The challenge was to provide channel partners with ready-to-use marketing assets that could consistently communicate product value across multiple touchpoints.
Complex Product
Low Campaign Consistency
Partner Enablement Gap
Need Scalable Marketing Toolkit
Project Goals
Educate
Simplify complex product messaging.
Enable
Equip channel partners with plug-and-play marketing assets.
Generate Demand
Drive awareness and engagement.
Consistency
Create a unified visual and messaging system.
Mailer design structure & strategy
Content flow structure for mailer
In enterprise marketing, the CTA isn't the destination—it's the next step. Buyers face long decision cycles, stakeholder approvals, security reviews, and business risk evaluations. The real goal is to build enough trust through value, proof, and credibility that decision-makers feel confident taking action.
Personalized Message
Benefits + Statistics
CTA
Business-Ready Security & Compliance
The Challenge
Social design structure & strategy
Created a multi-step social campaign that guided business leaders from AI awareness to security readiness, driving engagement for Microsoft Copilot.
Stage 1
Opportunity
What can AI do for us?
Stage 2
Investigation
How should we approach AI?
Stage 3
Risk Assessment
How do we implement AI safely?
A series of creative assets designed to guide prospects through key stages of the enterprise buying journey.
Design System Analysis
Messaging area
Image area
1. Logo Placement
Featuring Dell and Microsoft logos upfront establishes instant credibility. Brand trust often drives engagement before any message is read.
2. Campaign Tag
The campaign tag serves as a consistent memory anchor across every touchpoint, reinforcing trust and brand consistency.
3. Headline Area
A clear, outcome-focused headline
4. Bodycopy
The supporting copy.
5. CTA Button
Navigate users to find the next step.
Color Choice
The color choices are not random; they serve as a key brand differentiator while aligning with Microsoft's and Dell's core brand guidelines.
Font Choice
ROBOTO
Regular - Light
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5
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ResultsCX
Business website for ITES
Featured work
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Firstsource
Hackathon Promotional
Event video
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Microsoft
Marketing Lookbook