Microsoft × Netrix
Microsoft Security Partner Enablement Kit for Netrix Global
Created a multi-touch sales enablement kit for Netrix Global and Microsoft Security to help partners educate prospects, promote cybersecurity solutions, nurture leads, and drive registrations for the Virtual Security Architect Service.
Client
Microsoft
Industry
Enterprise Technology
Deliverables
Email Series, Social Assets, Infography
Project Type
Sales Enablement Campaign
Tools
Figma, Adobe Illustrator, Photoshop
Project Goals
Cybersecurity is a complex topic. Many prospects understand that threats are increasing, but they may not know where to start, what to protect first, or why Microsoft Security solutions are relevant to their business.
Strategic thinking
The strategy was to design the kit as a connected buyer journey, where each touchpoint had a clear role in moving prospects from initial attention to informed action.
Awareness
The social posts were designed to grab attention quickly with direct headlines like “Six key cybersecurity trends for 2024” and “Protect your entire Digital Estate against Cyberthreats.”
These work well at the top of the funnel because the message is simple, visual, and easy to understand.
Lead Nurturing
The emailers/mailers were designed to move users from interest to action. They use a clear problem statement, supporting benefits, preview of the infographic, and repeated CTA buttons.
The “Six key trends” emailer includes both Download the infographic and Register for our Virtual Security Architect Service, which helps move users from content engagement to service evaluation.
Educate
The infographics were used as the deeper content layer. They explain the problem in more detail using cybersecurity trends, threat categories, statistics, and solution areas.
For example, the “Six key cybersecurity trends” infographic explains six key risk areas including email, identity, endpoints, IoT, cloud, and external attack surface.
Featured work
_gif.gif)
