From Cloud First To Cloud Smart
Project Type
Explainer video
Client
Tata Communications
Service
Style Guide, Illustration, Motion Graphics
Project brief
Smart Cloud empowers customers to drive innovation, achieve business excellence, and get the most out of their cloud investments. Through strategic cloud adoption, workload migration, and infrastructure optimization, they help customers build an agile, scalable, and secure IT ecosystem.
Create a short video on the overall benefits and usage of adopting "Smart Cloud", and how it is best suited for enterprises to thrive in their business.
Mood board
We have explored different styles for this unique project. We want to make it stock image-based but also quirky in nature. We have come across pop-up illustration and editorial photo bashing styles, along with patterns, vectors, and illustrations, which I think will be best suited for this story.
Style frame
.png)
.png)
.png)
Responsible for planning, guidance(to the creative team) & executing the project from start to finish.
Art directing the project, developing the style frames, Illustrations & Animation style.
Client brief
The client wants this video to be colorful, minimal, and fun to watch while embodying its value with functionality. Want to give a non-detailed overall idea about the upcoming product and their services.
Design process
For this project, i took some bright shades from their respective set of branded color palettes.
To give it a unique feel, I used stock images with illustrative shapes and doodles, textures akin to the pop art genre style. I have incorporated enough white space to ensure the visual weight is always on the main element.
I applied the Posterize Video Effect to the animation, giving it an edgy, playful vibe. I used 'Paper Cutout Style' animations for all human characters to achieve the quirky vibe.
Creative slides
Conclusion
It took one month to finalize the whole video alongside its other marketing assets. We created our first draft in two weeks and will finalize it with some additional shots and changes in the upcoming week
We learned many new techniques and styles to make this possible in such a short time period. We used Illustrator and Photoshop for all illustrations and graphics and After Effects for motion.
